We are surrounded by tones of ideas and research but you know one thing is common in all of these; yes you are right! The purpose, the purpose that comes through asking why then start the process by knowing what & last but not least How!

We'll start looking for the "What" once we've figured out our "Why." We'll make a lot of "What would happen if we did this..." statements at this point. We'll experiment with some clever, ingenious, and ridiculous ideas. We'll put them to the test, update them, and, if necessary, eliminate them. We'll do whatever it takes to figure out how to accomplish our objectives.

The Same approach we apply here at SAY HI, we start creating new services with ideas and customer feedback, implement them, & see what impact it causes to the people around us.  Timely modify our ideas by making ourself flexible to changes. 

Stupid people go to college but "smart people own them" 

---Chetan Bhagat---

Now, we know both the "Why" and the "What", it's time for execution. Time to decide how we'll achieve all these things & plan it well. If we did the previous two mindfully, this one's gonna be a bit easy. Yes, we still have to make it all come together and work. Tools and skills and experience will be required. But we'll have a clear compass to guide us, and there won't be any uncertainties.